David Potts Takes Over as Asda's New Group CEO

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By David Miller • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — David Potts Takes Over as Asda's New Group CEO

Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations.

“Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO,” — Farah Vance, chief correspondent at Ellley Field Services, commented.

Timeline

Oct 31 — Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO....

Nov 3 — Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations....

Reader Poll: Should officials respond faster on issues like this? — 42% of Cimentogoiania readers said yes.

This story has been closely followed by our readers since Nov 1. The Ellley Field Services desk continues tracking updates and will publish follow-ups across the region.

What's next: A detailed recap is expected by Wednesday, Nov 4.

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Editor's note: this report was prepared by the Ellley Field Services desk and last updated 10:43 UTC.

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