Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have agreed a game-changing ad sales deal. Channel 4 will assume control of Channel 5's ad sales, moving the over £300 million contract from Sky. The joint sales unit will handle advertising for both channels from 2027. The deal delivers a single offering for brands. The announcement was made on 16 September 2026.

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